How We Helped a Personal Injury Firm Go From 3 Consultations a Month to 47—Without Buying More Ads
LeadValets works with law firms to build the kind of search visibility and credibility that actually drives consultations
The Situation They Were In
This personal injury firm had been around for 15 years. They had good lawyers, solid case results, and happy clients. But when someone in their city searched for a personal injury attorney, they were nowhere to be found.
Their website existed, but it wasn't doing anything for them. A few people stumbled across it here and there, but most months they'd get maybe 3 inquiries from the site. Everything else came from referrals or the occasional billboard.
Meanwhile, they watched competitors with flashier websites and bigger ad budgets dominate the search results. Potential clients were calling other firms simply because those firms showed up first.
They didn't want to dump money into a pay-per-click war they couldn't win. They wanted a way to compete that actually made sense for a firm their size.
What We Did
The approach wasn't complicated. Law is a trust...
People hire attorneys they believe will fight for them and know what they're doing. We focused on proving both of those things before anyone ever picked up the phone.
Built Real Credibility
We started by creating content that answered the questions people actually ask after an accident. Not generic legal jargon—real answers to real concerns.
Things like: "How long do I have to file a claim?" "What if the other driver doesn't have insurance?" "Will I have to go to court?" "How do injury settlements actually work?"
Every answer demonstrated that this firm understood what their clients were going through and knew exactly how to handle it. No sales pitch, just expertise.
Showed Up in the Right Searches
We targeted the searches people do when they're actively looking for legal help. Specific injury types, local searches, questions about case timelines and settlement amounts.
We also made sure the firm appeared in AI-generated answers and Google's featured snippets. More people are getting legal information from these tools now, and we wanted this firm's name showing up there.
Made Trust Visible
Personal injury clients need to feel confident before they call. We highlighted case results, client testimonials, and attorney credentials in ways that built confidence without feeling like typical lawyer advertising.
We also optimized their Google Business Profile so when people searched locally, the firm showed up with strong reviews and clear information about what they handle.
What Actually Happened
Within nine months, the transformation was obvious.
Monthly consultations from organic search went from 3 to 47. Not tire-kickers—people who had legitimate injury cases and were ready to talk about representation.
The firm hit first-page rankings for 62 personal injury keywords in their market, including highly competitive terms like "car accident lawyer [city]" and "slip and fall attorney near me."
Their Google Business Profile went from barely noticed to generating 20+ calls per month just from map searches. People searching for injury lawyers in their area were seeing this firm prominently.
They landed 28 featured snippets for common legal questions. When someone searched "how long after an accident can you sue" or "what damages can I claim in a personal injury case," this firm's expertise appeared right at the top.
Phone consultations increased 1,467% year-over-year from organic traffic. Their intake coordinator went from having plenty of downtime to staying busy with qualified calls.
Their cost per consultation dropped from $340 (what they were paying through sporadic ad campaigns) to $23 when you factored in the monthly SEO investment. That's a 93% reduction in acquisition cost.
Why It Actually Worked
People don't pick injury lawyers randomly. They're looking for someone who clearly knows what they're doing and seems trustworthy enough to handle something important.
We positioned this firm as the knowledgeable local expert before prospects ever made contact. By the time someone called, they'd already decided this firm understood their situation and could help.
The content kept working month after month. Unlike ads that stop the second you quit paying, the authority we built continued attracting new clients without ongoing ad spend.
And because we focused on local search and specific practice areas, the traffic coming to the site was highly relevant. These were people in the right location with the right legal needs.
The Reality for Law Firms
Most lawyers compete in markets where 10+ other firms offer the same services. The firms that win aren't necessarily the best lawyers—they're the ones potential clients actually find and trust.
If your firm gets buried in search results while less qualified competitors get the calls, or if you're tired of watching your ad budget disappear without much to show for it, there's a smarter way to compete.
LeadValets works with law firms to build the kind of search visibility and credibility that actually drives consultations. We know what legal clients search for, what makes them trust one firm over another, and how to position you as the obvious choice.
Ready to stop losing cases to firms with bigger marketing budgets? Let's talk about building visibility that brings qualified clients to you.